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What is Geofencing Data?

For setting boundaries, geofencing refers to a virtual border or area in which a vehicle can operate. When exiting this area, a notification can be set up to alert necessary parties.

Using custom software, an organisation can map out geofencing areas and link them with their vehicles. Time of day limits can also be set, where drivers may be limited during shift work and allowed to roam freely outside of their working hours.

The data behind geofencing uses GPS locations of fleet vehicles. Combining this with mapping software, programs then pair this data to calculate if a vehicle is outside of the allowed zone. Assigning an alert to these zones has many use cases for insurers, fleet management and any organisation that monitors vehicles.

Use Cases

Fleet management companies can use location data to track when drivers leave and enter job sites. It offers security at night, knowing where the vehicle is located and if it is within the permitted area. Users can be informed when a vehicle is near its delivery destination too. With online retailers and delivery companies providing live order tracking for their vehicles. 

Areas that have tolls or charges can be tagged to alert fleet management that drivers are entering this area. This enables payments to be automatically or manually authorised. If repeat locations are visited, the time a vehicle is spent, and how frequently it visits the area can be analysed. Offering improvements for faster turnaround time for drivers.

Time taken to deal with customers can be measured using geofencing data. If a customer's location is mapped out, end-users and fleet managers can be informed that the driver is nearby.